RA Fall Orientation 2023
The Ask
A professional development conference, Liberty University’s RA Orientation equips the year’s residential leaders with philosophical and practical know-how. Previous conference materials had gone too far from the parent brand of Liberty University; Fall 2023’s RA Orientation needed a look that tied together the year’s theme with visuals consistent with Liberty University brand, but unique in its expression.
My Role
Working under a project manager, I developed an event strategy that met the overall goals of the conference, including the year’s specific theme and aspects of the Liberty University brand. I created digital assets, presentation slides, printed lanyards, signage, alongside other materials.
