Jot Burger + Co Brand Identity

The Ask

Jot Burger Co. is a fictitious restaurant concept located in Pasadena, CA. With only a name, and the goal of avoiding design cliches that many burger joints fall into, Jot Burger Co. needed a brand identity that mirrored their love for artistry and their community.

My Role

Working to avoid the common burger cliches, I researched the best ways to garner community involvement for the target audience while maintaining the focus on creative expression that characterized Jot Burger Co. In developing a focus on the hand-drawn aspects of creative expression, Jot Burger Co. came to life in a cohesive visual identity system. I created menus, packaging, business documentation, a style guide, and other collateral that met project goals with tact and artistry.