Open Quote Creative
The Ask
Years of preparation and research culminated at the Fall ‘23 semester. Students were selected, invited, and organized into 3 teams to initiate Liberty University’s student-led design agency.
The first project: Establish branding for the student-led design agency that would meet the needs of the brief.
My Role
Acting as 1 of 3 Creative Directors, I led a team of 7 in initial research and ideation. After the 3 teams’ concept pitches, the faculty advisors selected a name, logo, and brand concept. My team was tasked with completing the brand kit and collateral.
I worked with Art Director, Avery Veenstra, and Project Manager, Hannah Gilmer, to ensure the final designs were true to the original brief, unique in their creative expression, and cohesive in their compilation of 20 students’ work.
I also acted as a designer in various moments, cleaning up different files, creating brand elements, and designing the entirety of the brand guide book.
Key Players
Executive Creative Directors
Stacy Cannon, Bri O’Neal, Audra Rygh
Creative Directors
Olivia Connell, Noah Depledge, Benn Pattara
Art Directors
Hanna Bendert, Jonah Rice, Avery Veenstra
Project Managers
Madelyn Clary, Hannah Gilmer, Kim Witte
Art & Design Team
Romayne Babcock, Audrey Born, Brooke D’Hondt, Emily Del Grosso, Victoria Erdmann, Lilah Hartman, Allyson Hoffler, Nina John, Olivia Martin, Josephine Moffat, Anna Nicholson
Logo Research & Ideation
With the name Open Quote Creative decided upon, our teams moved towards developing a memorable and unique logo. While we were not required to move towards a logo category such as a word mark or pictorial mark, our teams felt that a combination mark would suit our needs best; with the name and direction in mind, our teams began the work of ideating and sketching, attempting to make the logo distinct through manipulated text and recognizable through a simplified structure.
Final Primary Logo
Working through a multitude of ideas, sketches, reworks, and drafts, we landed on the primary logo as displayed. The mark is derived from the monogram of Open Quote Creative, taking manipulated letterforms to create a single icon.
Final Alternate Logos
Identity Package
The Identity Package was built with professionalism in mind, but we aren’t boring; we developed four different business card variations so our members can show off their personality, an exciting envelope, and a consistently bold stationary composition. Mail? Yes, please.
One business card wasn’t enough; we made four to communicate the diversity and individuality of Open Quote Creative. Any designer can choose any of the 4 backs, and any of the four color options for the front content.
Merchandise
These items were designed to be worn by students across campus for marketing potential— better pushing the identity of Open Quote Creative. The apparel uses Open Quote Creative icons, patterns, logos, and taglines to create a cohesive and diverse line of apparel and items.
Social Media
Social media was developed with experimentation in mind. Here, our icons are meant to be stretched to their limits— the colors, used to their fullest. This is our chance to go crazy. Go wild. Go psycho. The only thing to lose is followers.
Brand Guide
To offer future designers of Open Quote Creative complete access to the brand identity of OQC, I developed, wrote, and executed the brand guide. It gives a complete overview of all content related to the Open Quote brand.
Comprised of 72 pages, the brand guide protects the logo, clarifies color usage, communicates how to write in the brand voice, and shares about collateral creation, alongside other subjects.
