People Talk Campaign

The Ask

Open Quote Creative opened in the Fall of 2023 as a student-led design agency, working for non-profits in the central Virginia area. Despite its USP as an affordable, high quality service, OQC was having difficulty garnering clients for future semesters. The agency needed a comprehensive campaign that targeted the non-profit demographic, communicating its presence as the best option for hired creative services in the region.

My Role

Leading a team of 7, I guided the research and strategy for the campaign, offering 3 successful concepts to the Executive Creative Directors. I worked with Art Director, Avery Veenstra, and Project Manager, Sydney Debor, to develop the chosen concept, leading the Art and Design team in their creation of printed and digital collateral. I also worked as the photographer of the campaign, managing talent and capturing the necessary imagery for the campaign.